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Seed & Soil

Validate the process, not just the idea. We map how work really flows, confirm who feels the pain and who signs, then run quick tests before you spend big.


How We Work

1

Discover

Interviews, artifact review, "day-in-the-life".

2

Map

Handoffs, SLAs, failure modes, compliance needs.

3

Validate

Market tests + signal review → go/adjust decision.

 

What You Get:

Market Analysis & ICP Development

Find your most profitable customers and know exactly how to reach them. We map your market and define your Ideal Customer Profiles so every product decision hits the mark.

Business Plan & Financial Modeling

Get investor-ready with a clear, numbers-backed plan. We build your financial model, revenue projections, and cap table so you’re pitch and launch-ready.

Go-to-Market & Marketing Plan

Launch with momentum. We create a tailored marketing roadmap that drives awareness, adoption, and growth—without wasting budget.

Competitor Audits

Spot the gaps your rivals miss. We analyze your competitors so you can position smarter, win customers faster, and outshine the rest.

Validation Workshops

Pressure-test your idea in live sessions that uncover risks, refine your approach, and build investor and team confidence before you spend big.

 

Pitch Deck Reviews

Impress investors with a pitch that sticks. We refine your storytelling, visuals, and messaging so your deck commands attention and closes deals.

Where AI Helps

🤖 Classify & summarize qualitative interviews / survey text
📊 Thematic analysis of support, chat, and forum data
📝 Draft "first pass" messaging from validated problem statements

 

Are you ready?

Take the test and see your product's readiness score + grade in minutes.

Take the Test →
Product readiness illustration

 

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Sam Hilsman & Ana Yant

CEO and COO

We’ve been where you are

We’ve built, launched, and pivoted our own products. We know what works, what’s a waste of time, and how to get you to market without the costly detours.